Könner & Söhnen Shopify Plus Commerce Platform

1. Client Background

Könner & Söhnen is a European manufacturer of power generators, portable charging stations, and ATS devices. The brand operates across multiple EU markets through distributors and regional partners, and also runs B2C storefronts for end customers, which requires stable operations across separate domains, languages, and partner-specific sales workflows.

As the catalog and number of markets grew, the existing store setup became harder to manage. Pricing varied by country, localization drifted, and SKU rules became more complex with each update. The client needed one Shopify Plus ecosystem that could support new regions, languages, B2C storefront operations, and B2B workflows without rebuilding the structure every time.

2. Challenge

The store setup did not support consistent multi-region operations across domains and languages.

• Pricing and inventory rules required manual coordination between markets, which caused delays and operational errors.
  
• Localization inconsistencies increased content maintenance overhead and created SEO risk due to inconsistent structures and regional page variations.
  
• SKU logic and agent pricing needs outgrew the existing setup, especially for B2B partners and distributor workflows.
  
• Migration had to preserve SEO equity and structured content without breaking regional pages during the transition.
  

3. Solution & Approach

We rebuilt the Shopify Plus ecosystem so regional stores share pricing, inventory, and localization rules without duplicating operational work.

Technology Stack

• Shopify Plus
  
• Native Liquid
  
• Shopify metafields and metaobjects
  
• Minimal custom JavaScript
  
• Two custom Shopify apps for extended functionality
  
• Custom B2B portal with role-based access and customer-specific pricing
  
• Self-hosted n8n automation server
  
• Multi-domain configuration
  
• Stock and pricing integrations (including Google Sheets-driven price sync)
  

Project Approach

• Time & Material model
  
• Kanban methodology
  

Team Composition

• Backend developers
  
• Shopify Plus specialists
  
• Frontend developers
  
• QA
  
• DevOps
  
• PM
  

Feature Highlights

• Six regional stores under separate domains managed in one ecosystem
  
• Eleven language configurations with consistent localized structure
  
• Built-in B2B workflows with role-based access and customer-specific pricing
  
• Bulk ordering and structured product catalogs for partners
  
• Shared pricing and inventory rules across countries
  
• n8n automations that:
  
  • sync prices from Google Sheets across Shopify stores
    
  • pull product data across regional stores
    
  • update specifications and inventory on a scheduled cycle
    
• Two custom Shopify apps for extended platform functionality
  
• Full legacy content migration with SEO-safe mapping and redirects
  
• 360-degree product views for improved product presentation
  
  

4. Execution

• Rebuilt the multi-store and multi-domain structure for EU markets and aligned storefront behavior across regions.
  
• Delivered a custom theme with a performance-first approach and minimal dependency on third-party apps.
  
• Implemented shared rules for pricing, inventory, and localization across stores.
  
• Built and deployed two custom Shopify apps to extend Shopify Plus functionality.
  
• Delivered a B2B portal with role-based access, partner workflows, and structured ordering.
  
• Set up a self-hosted n8n server to automate pricing and product update routines.
  
• Migrated products and content with SEO-safe redirects, structured mapping, and staged rollout to protect traffic and reduce post-launch risk.
  
• Ran QA and controlled releases to reduce risk across markets.
  

5. Results & Business Impact

Core rebuild delivered in 8 weeks, enabling a stable multi-market foundation. The ecosystem then evolved through phased rollout and ongoing improvements over 12+ months (Project duration: 1 year+).

• Six operational regional stores running under one managed setup
  
• Eleven active language configurations with consistent localized structure
  
• Automated pricing and product update routines that reduced manual weekly work and operational errors
  
• A unified B2C + B2B experience, including partner workflows and customer-specific pricing
  
• More stable performance under high load and fewer store-level conflicts during catalog growth
  
• SEO equity preserved through structured migration, mapping, and redirects
  
• A cleaner foundation to support further international expansion
  

6. Client Feedback Summary

“We want to thank One Logic Soft for creating our e-commerce store on Shopify. The new platform for generators, portable charging stations, and ATS devices is fantastic. The 360-degree product view feature is a standout, allowing our customers to see every detail. The site is user-friendly and has significantly improved our sales process. The team provided excellent support and delivered exactly what we needed.”

7. Best Practices

• Multi-market commerce breaks when each region evolves separate pricing, inventory, and localization rules. Defining shared rules early and enforcing them across stores prevents operational debt as markets expand.
  
• Migration is not a technical afterthought. SEO-safe planning, content mapping, redirects, and staged rollout protect traffic and reduce post-launch risk.
  

8. Future Improvements & Features

• AI-assisted regional pricing recommendations based on demand and margin targets
  
• Predictive stock allocation by market to reduce out-of-stock scenarios
  
• B2B analytics dashboards for partner performance, reorder behavior, and regional trends
  
• Automated localization workflows to speed up language and content releases across markets