Denium Website Redesign & Custom Admin Panel
for a Premium Fashion Brand
Client Background
The client is Denium, a premium fashion brand offering suits, ties, and watches for an international customer base. Because the brand sells across multiple markets, the website needed to support several language versions at once while keeping the experience consistent with the brand's premium positioning.
Who was the client?
- Premium fashion brand
- Selling across multiple countries
- Serving multilingual customers
Challenge
The client needed more than a visual refresh, but a full e-commerce platform that a non-technical team could manage independently.
Solution & Approach
We rebuilt the site on WordPress with a custom WooCommerce store and multilingual setup via WPML, giving the client full control over content and catalog management without touching code.
WordPress + WooCommerce
Fixed Price
Agile
Technologies:
WordPress
Woo Commerce
Key elements of the solution
- Visual redesign aligned with the brand's premium identity
- Custom WordPress CMS with dedicated templates for each content type: landing pages, category pages, and static pages
- Full WooCommerce product management: pricing and discounts, stock levels, attributes (sizes), categories, image galleries, and short descriptions
- WPML-based multilingual workflow covering blog posts, static pages, and product listings, with a separate review and publishing flow per language
- Facebook Shop integration with per-language sync control, so the team could enable or disable catalog sync for individual language versions of a product
- Admin panel documentation prepared for the client's content team
Execution
Delivered a redesigned frontend matching the brand's premium look and feel. Built a WooCommerce catalog covering pricing, stock, attributes, and media management. Configured WPML across all content types with an independent publishing workflow per language. Implemented a custom Facebook Catalog Sync layer in PHP, allowing catalog visibility to be controlled per language variant. Delivered a step-by-step admin guide so the client's team could publish products, posts, and translations without developer involvement.
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Results & Business Impact
Operational Impact
- A fully manageable, multilingual e-commerce platform requiring no developer involvement for daily updates
- Content team publishing blog posts, product listings, and translations independently
- A scalable content structure ready to support future markets and languages
Marketing Impact
- Marketing gained granular control over Facebook Shop presence per market
Partner Value
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